Sally Basmajian

Director

Always engaged in musical activities in her youth, Sally Basmajian graduated with a Master of Arts in Musicology from the University of Toronto and then took a sideways turn into a career in advertising. She became intrigued by broadcasting and joined the sales force for Quebec’s TVA Network, eventually moving to English language television and holding positions such as Vice President, Sales & Marketing for Discovery Channel, and later Vice President and General Manager, Comedy and Drama for Bell Media. Now living in Niagara-on-the-Lake, Sally writes short stories, including some prize-winners, and enjoys the many wonders that this community holds.